Thursday, September 4th
VIP Cocktail Reception and Sneak Exhibit Preview: 6:00 p.m.–8:00 p.m. in The Edge & Legends Ballroom

Friday, September 5th
Show open to retail buyers & media
Show Hours: 10:00 a.m. - 6:00 p.m.
Keynote Luncheon: 12:00 p.m.
Hart & Huntington Meet & Greet: 2:00 p.m.

Saturday, September 6th
Show open to retail buyers & media
Show Hours: 10:00 a.m. - 4:00 p.m.
Keynote Luncheon: 12:00 p.m.
Hart & Huntington Meet & Greet: 2:00 p.m.

SPECIAL EVENT INFORMATION

VIP Cocktail Reception & Preview
Presented By: Punishment Athletics & Tito Ortiz
Where: The Edge & Legends Ballroom, Hard Rock Hotel
When: Thursday, September 4th, 6:00 p.m. - 8:00 p.m.

Join us on the eve of the first ever Virtue Powered by ASR for an industry networking night and special preview of the exhibit floor. Complimentary cocktails and appetizers will be provided.

 
Day 1 Keynote Luncheon: "How to Stay In the Fight! MMA in the Marketplace"
Presented By: Tito Ortiz
Where: The Edge, Hard Rock Hotel
When: Friday, September 5th, 12:00 p.m. - 1:30 p.m.

Mixed Martial Arts is the fastest growing sport in history and is here to stay. With that comes consumer merchandise and sales. Listen and learn from the industry's best. Tito Ortiz will discuss the rapid growth of the MMA industry and how to increase your profits through the momentum of this sport throughout the world.

Topics will include:

• Understanding MMA
• MMA Apparel
• Athlete Sponsorship and Celebrity Involvement
• Marketing and Advertising
• The Importance of Merchandising

Day 2 Keynote Luncheon: Mixed Culture Panel Discussion - Dissecting the Retail Impact of Emerging Brands
Where: The Edge, Hard Rock Hotel
When: Saturday, September 6th, 12:00 p.m. - 1:30 p.m.

Join industry colleagues as they address the opportunities and challenges facing the emerging niche markets of MMA, Freestyle Motocross, Tattoo Culture, Art and Music as they become part of mainstream culture. Vipe Desai of Propaganda HQ will moderate a panel discussion stacked with exhibiting brands, key media moguls and trend setting retailers who all have first hand experience in the market. They will shed light on the evolving industry and spark discussions about the following topics:

• Longevity - Where is the industry headed, how can we help promote the growth of these emerging trends? Are they here to stay?
• Placement - Does this retail story serve a segment of my core audience? What is the right way to categorize it? Where should I place it on my show floor? How much shelf space should I dedicate to it?
• Enthusiasts - What demographics are these brands catering to? How big are there pockets? How do we reach them?
• Unification - How can retailers and manufacturer's work together to build businesses that are mutually beneficial and structured for healthy growth?

Hart & Huntington Meet & Greet
Where: Abbey Road, Hard Rock Hotel
When: Friday, September 5th & Saturday, September 6th, 2:00 p.m.

Come meet the Hart behind the Hart & Huntington brand, during an autograph session post seminar at the Hart & Huntington display on Abbey Road.