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The Event:
Virtue
powered by ASR,
showcases the emerging lifestyle brands centered around music, art,
youth and MMA. Held in conjunction with the 26th annual ASR Trade Expo,
participating Virtue exhibitors will showcase their product and sales
message to thousands of specialty retailers, chain stores, department
stores, boutiques and distributors from around the world. As the action
sports marketplace continues to evolve, Virtue provides exhibitors
unprecedented access to these retail buyers. |  |
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The Venue: The Hard Rock Hotel
is located at the heart of San Diego’s Gas Lamp district and
directly across the street from the ASR Trade Expo at the San Diego
Convention Center. The newly built hotel and Legends Ballroom provide
the most contemporary and fashionable facility in San Diego.
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| "It
[Hard Rock] is a good venue because it is in close proximity to the
Convention Center. There are a lot of retailers that are already
carrying MMA brands along side their surf, skate and extreme
sports wear. This is [also] a good way to introduce ourselves to the
retailers that are unfamiliar with MMA." - Tito Ortiz, Punishment Athletics Enterprises, Inc www.punishment.com |
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